1. Some observers believe that if an organization does not respond to an attack on its brand
within the first 24 hours, then the damage has been done—lack of management response
is judged as an admission of guilt. Others feel that some time is required to gather facts and
figure out what happened before responding. With the advantage of 20/20 hindsight, how
might Domino’s have reacted more effectively?
Domino’s were
not so updated with regards to the social media have. They just found out with
someone commented on their blog. The damage has been totally done. And
customers who viewed the posted video eventually alarm and decided not to eat
pizza at Domino’s. As the issues have been on air their response and apology
are already too late.
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2. Do you find it unusual that Domino’s response was primarily through the online media rather
than the usual printed press releases? Does this seem an effective and appropriate way to
respond under these circumstances? Why or why not? Does Domino’s use of the online
media set a precedent for others to follow in the future?
Yes, it is
powerful way to response through the use of online media were do their customer
and people nowadays are always updated. Yes it is effective and appropriate way
to responds like were this thing started. Maybe it will help do to get back
what damage is done to them.
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3. Identify three lessons that other companies could learn from Domino’s experience.
First always
be updated thru want is happening to your surroundings, then response as early
as you could when uncertain issues happened and check how liable and honest
your employees to your company.
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